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Email Marketing

FS Online Marketing wants to build better email connections through the use of strategic marketing tools to help draw new customers in and keep current customers engaged.

Approach to Email Marketing

We have various types of marketing strategies that we use to help you communicate with your customers.
As marketing is a key integration in your campaign, emails can draw customers in through various things like sign-ups for newsletters and special offers for discounted pricing and promotional items.
We use email subscription services that help draft effective newsletters, blogs and other information you want to share with your customers.
We can also reach out to abandoned cart customers and target new traffic to your site through pop-ups that can help with landing page analysis.
All of these are features that work in conjunction with one another to help draw traffic into your site and bring customers back to finish transactions or seek out new products and services that you may offer.

Building Campaign for Businesses

By sending emails and helpful newsletters to your customers, they can stay in contact with you. These are not SPAM related items and they always have the option to unsubscribe or opt-out.
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The added benefit is through email marketing, you can strategize special sales and promotions for new and existing customers. This also helps with social media if your company is attending or hosting an event or contributing to a Go-Green initiative.
All of these items draw marketing buzz around your business, products and or services.

Benefits with Email Marketing

Sales and Promotion

Having a big holiday sale? Let customers know. Want to offer a discount code or coupon? You can post that, too. These are all great ways to bring customers back to your site and keep them there!

Newsletter

Let your customers know about specific sales and key dates. Keep them in the loop with your business changes, charitable events and environmental presence. All of these are key opportunities to keep your business name fresh with consumers.

Lead Generation

A great way to find new customers is through leads that come you’re your site from traffic on your pages. You can share information about new features, products and services and this can lead to future customers. Not every customer will necessarily buy right away, but with analysis we can tell when they are on your pages, the specific landing pages they go to and how to follow up with them. For example, if they leave items in their cart, we can send a 10% off coupon that expires in a set time frame to draw them back in to complete the transaction.

Reviews and Surveys

Another great way to get responses and feedback from your customers is through reviews and feedback. As customers love sites with real reviews, this can be an added incentive to build trust with consumers. Surveys can be about a recent experience or transaction with a 10% off coupon or free shipping on their next purchase. Look at it as motivational marketing and ways to further increase your return on investment (ROI)!