Because the goal is to have increased traffic to your site, we seek out ways to increase the design and navigation to increase the conversion rate.
This analysis gives us a percentage as it helps to increase return on investment by seeing what works for the consumer and consistently contributing to that desired effect.
The testing that is done through CRO is beneficial in that while it may require landing page redesign, its also a worthwhile way to maximize what potential customers see and help turn those leads into customers.
There are also multivariate test website mock-ups that can be tested against baselines and we can seek ways to refine and improve these to better measure client interactions.
- Catchy Headlines: Eye-catching headlines can quickly draw customers in. Blogs should be catchy content that keeps the reader’s attention.
- Targeted Content: All information on your pages should be relevant, free from errors, summarized and not overwhelming to readers. It should also be free from grammatical and spelling errors.
- Call to Action Tabs: With pop-ups, they should be brief, not intrusive and tabs should navigate quickly and not lead to broken links.
- Attractive Designs: As users are navigating over multiple devices, images that are high quality and easily convertible in size will help whether someone is viewing your site from a laptop or phone. Images should also show people in action whenever possible as this can help to promote sales.