FS Online Marketing also focuses on conversion rate optimization (CRO), as a way to understand how traffic approaches the landing pages on your website. Because the goal is to have increased traffic to your site, we seek out ways to increase the design and navigation to increase the conversion rate. This analysis gives us a percentage as it helps to increase return on investment by seeing what works for the consumer and consistently contributing to that desired effect.
The testing that is done through CRO is beneficial in that while it may require landing page redesign, its also a worthwhile way to maximize what potential customers see and help turn those leads into customers.
When we test your pages, we’re looking for specific areas that can help to raise your conversion rate. FS Online Marketing achieves this through use of key indicators that can help to determine the performance baseline with user confusion eye movement maps that help to determine client focus on sites. There are also multivariate test website mock-ups that can be tested against baselines and we can seek ways to refine and improve these to better measure client interactions.